Our Story

MSBLUE

pronounced as "miss-blue"

Throughout the ages, a timeless saying has captivated the hearts of couples embarking on their wedding journey: "Something old, something new, something borrowed, something blue, a sixpence in your shoe." This charming tradition, woven into the fabric of countless ceremonies, continues to inspire and delight.

At MSBLUE, we are passionate about crafting exquisite jewelry that embodies love, tradition, and sustainability. Our brand takes its name from this cherished rhyme associated with weddings, "Something old, something new, something borrowed, and something blue." "MS" is an empowering title used to honor remarkable and accomplished women across the world and "BLUE" symbolizes the timeless virtues of purity, love, and fidelity. Together, they embody the essence of resilience, grace, and unwavering commitment, serving as a profound inspiration for our brand and our meticulously crafted jewelry designs. With this enchanting sentiment as our foundation, we craft breathtaking Moissanite engagement rings, wedding bands, and fine jewelry that embody both tradition and modern elegance.

Our water conservation goals will be accomplished through reforestation, forest conservation, and water replenishment in our supply chain. Together, we can help shift the industry from harmful negative impacts on the environment to sustainable positive impacts.

The protection of the environment and water resources is considered the most important responsibility of the brand.

Scientists predict that by 2030, the global demand for water will double, putting even more strain on the valuable resource. The amount of freshwater available per person has fallen by a fifth over the past two decades.

This is a serious issue and we are making changes.

We believe a great brand is based on its values of preserving the environment and protecting the quality of life of future generations and making the industry more sustainable.

The mined diamond industry uses more than 125 gallons of water to mine just 1 carat of diamond. However, MSBLUE uses Moissanite diamonds and lab-grown gemstones, which means our water consumption is close to zero. Lab-created with minimal impact on the environment, Moissanite brings brilliance and beauty to our designs while offering peace of mind to conscious consumers. By choosing Moissanite, you can express your love for your partner and the Earth simultaneously, making a sustainable choice that aligns with your values.

We are striving to make positive changes to the jewelry industry by modeling responsible business practices, communicating transparently, and working et hically and sustainably.

Discover the allure of MSBLUE, where timeless beauty meets sustainability. Our exceptional Moissanite engagement rings, wedding bands, and fine jewelry are designed to celebrate your love story while leaving a positive impact on the world. Embrace the tradition of "something blue" with our ethically sourced, eco-friendly creations and embark on a journey filled with enduring love and conscious choices.

Our water conservation goals will be accomplished through reforestation, forest conservation, and water replenishment in our supply chain. Together, we can help shift the industry from harmful negative impacts on the environment to sustainable positive impacts.

The protection of the environment and water resources is considered the most important responsibility of the brand.

Scientists predict that by 2030, the global demand for water will double, putting even more strain on the valuable resource. The amount of freshwater available per person has fallen by a fifth over the past two decades.

This is a serious issue and we are making changes.

We believe a great brand is based on its values of preserving the environment and protecting the quality of life of future generations and making the industry more sustainable.

The mined diamond industry uses more than 125 gallons of water to mine just 1 carat of diamond. However, MSBLUE uses Moissanite diamonds and lab-grown gemstones, which means our water consumption is close to zero. They’re created in a way that’s more sustainable, more eco-friendly and better in the long-term for the environment. With more fire and brilliance than a diamond, Moissanite is one of the most beautiful gemstones in the world.

We are striving to make positive changes to the jewelry industry by modeling responsible business practices, communicating transparently, and working et hically and sustainably.

MSBLUE is a global expert in Lab-Created, Natural Gemstones, Moissanites and Lab-Grown Diamonds engagement rings and fine jewelry, with a conscience, innovative design and craftsmanship in every phase of production.

LET'S COMMIT

In honor of Breast Cancer Awareness Month, MSBLUE will donate 100% profit for every power of jewelry purchased in the BLUE FOR PINK collection to Breast Cancer Awareness organizations.