OUR STORY

WE CREATE FINE JEWELRY WITH A CONSCIENCE.

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Founded in New York by Lee, MSBLUE is a global expert in Lab-Created, Natural Gemstones, Moissanites and Lab-Grown Diamonds engagement rings and fine jewelry, with innovative design and craftsmanship in every phase of production.

We believe every woman should be able to afford her own little piece of sparklers and gemstone jewelry.

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OUR MISSION

The inspiration behind the brand was upon the idea that fine jewelry should be affordable, beautiful and conscientious. We believe that our customers deserve more choices, creative design, high quality and best service. Upon this belief we have devoted ourselves to offer happy MSBLUE couples and consumers online the highest quality jewelry and largest selection at the best price for different use occasion.

something blue

We introduced quality moissanite to the world, providing an ethically sourced, extremely brilliant white gemstone that is both beautiful and affordable. As a bridal jewelry in handcrafted engagement rings and beautiful fine jewelry retailer, the story began from a traditional rhyme: Something old, something new, something borrowed, something blue. The color blue is a sign of love, purity and fidelity — three key qualities for a solid marriage. We are so happy to witness happiness and joy of our customers, and we are constantly innovating and creating beautiful jewelry for every occasion with a conscience. 

The Premium Colored Ice-cutting Gems

At MSBLUE, we don’t just sell jewelry. We’re on a mission to bring a little bit of luxury to mindful and strong women around the world. We believe that ​high quality jewelry shouldn’t just be for a limited group of people​, and strive to offer fair pricing while keeping ethical sourcing in mind. By selling online only, we avoid traditional markups and pass those savings directly to you…

High quality jewelry shouldn’t just be for a limited group of people.

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OUR PROMISE TO YOU

Guaranteed Gemstone

Brilliant, beautiful gemstones are at the heart of our brand. We work exclusively with premium moissanite and gemstones.

Quality

Our standards are high. We feature items of incredible quality and beauty at remarkable prices, allowing our customers to enjoy the jewelry they desire at exceptional values.

Ethical

We pride ourselves on the fact that our stones are made, not mined. With limited environmental and ethical impact, our gems are the perfect for the conscious consumer.

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