PRIVACY POLICY

Introduction and Overview

This Privacy Policy describes the types of personal information msblue.com, ('MSBLUE', 'we', 'us' or 'our') collects through www.msblue.com (this 'Site') and how we collect, use, and share that information.

Our processing of personal data, such as the name, address, e-mail address, or telephone number, shall be undertaken consistent with the requirements of the General Data Protection Regulation (“GDPR”).  The purpose of this Privacy Policy is to provide to users and potential users of our website information about the nature, scope, and purpose of the personal data we collect, use and process and to advise data subjects of their rights. Whether as the data controller or processor, MSBLUE has implemented numerous technical and organizational measures to ensure the protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed.

By using this Site, you accept our practices surrounding the collection, use, and sharing of the information provided by you in the manner described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, you cannot access, browse, or use this Site. If you have questions or concerns about our privacy policy, please contact us.

Information We Collect and How it is Used

Information You Provide

Except for physical location information and tracking technologies (as described below), You do not have to give us any personal information to browse this Site. However, you may be asked to provide personal information to register as a user of this Site, to make purchases through this Site, to submit information or request information from us, or to use the services offered through this Site. This information may include:

• Registration Information: When you sign up for this Site, you are required to provide information such as your name, username, password, address, email address, and month and day of birth.
• Payment Information: If you purchase products or services through this Site, you will be required to provide payment card information so that we may process the transaction, including without limitation the name of the cardholder, payment card number, CVV number, payment card expiration date, billing address, shipping address, and the recipient’s name.
• Additional Information: Additional information that you provide to us, including through any user profile that you establish on the Site, any feedback, messages, or emails that you provide to us, any posts to public discussion boards, or answers to surveys or questionnaires that you may submit.

Location Information

In order to access and use certain areas or features of the Site, you consent to our collection and use of your physical location information if you use the Site on a location-enabled device (including GPS, cellular, and Wi-Fi networks) or from your browser.

In addition, you consent to our collection and use of certain information about your use of this Site through the use of tracking technologies or by other passive means. We may use analytics applications such as Google Analytics to help collect and analyze this information. This “passively collected” information includes, but is not limited to, the domain name of the website that allowed you to navigate to this Site, search engines used, the internet protocol (IP) address used, the length of time spent on this Site, the pages you looked at on this Site, other websites you visited before and after visiting this Site, the type of internet browser you have, the frequency of your visits to this Site, and other relevant statistics, including the following:

• Log information. When you access this Site, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, IP address, browser type, browser language, the date and time of your request, your computer operating system, mobile device and mobile operating system, name of your internet service provider, or your mobile carrier, and one or more cookies (small text files containing a string of characters) that may uniquely identify your browser.
• Links. The Site may include links in a format that enables us to keep track of whether these links have been followed by IP addresses. We use this information to improve the quality of our products and design.
• URLs. When you visit or access this Site, we automatically receive the URL of the site from which you came and the site to which you are going when you leave this Site. Additionally, advertisers receive the URL of the page you were on when you click on an ad on this Site.
• Cookies. When you visit or access this Site, we send one or more cookies (small text files containing a string of characters) to your computer that uniquely identifies your browser. We use cookies to improve the quality of this Site by storing user preferences and tracking user trends. Most web browsers accept cookies automatically but can be configured not to do so or to notify the user when a cookie is being sent. If you wish to disable cookies, refer to your browser help menu to learn how to disable cookies. Please note that if you disable cookies, you may not be able to use some customized features available through this Site. See our Cookie Policy
• Web Beacons. Web beacons (also known as 'pixel tags' or 'clear GIFs') are 1x1 single-pixel graphics that allow us to count the number of users who have visited or accessed this Site and to recognize users by accessing our cookies. We may employ web beacons to facilitate Site administration and navigation, to track the actions of users of this Site, to compile aggregated statistics about Site usage and response rates, and to provide an enhanced online experience for visitors to this Site. We may also include web beacons in HTML-formatted email messages that we send to determine which email messages were opened.
• Aggregate Information. We may compile certain personal information and other information collected through this Site on an aggregate basis. This information may include, without limitation, the number of people who have visited this Site and other user demographics. Such aggregate information does not identify you individually.

How We Use Personal Information

Personal information collected through this Site may be used by us and our affiliates for purposes of:

• Managing your account and providing the products and services you select through this Site;
• Responding to your questions and feedback;
• Contacting you, whether by email, postal mail, or telephone with information about this Site, our products, or our services;
• For such purposes, as you may authorize at the time you submit the information;
• Auditing, research, and analysis to maintain, protect, and improve this Site and our services;
• Ensuring the technical functions of our network;
• Improving and customizing the content and layout of this Site;
• Tailoring advertisements to you;
• Developing new products and services; or
• Compiling personal information and other information collected through this Site on an aggregate basis.

Personal Information We Share

We do not sell, rent, trade, or otherwise share personal information collected through this Site, except as described below:

• In Connection with our Offerings. The information which you upload, post, email, submit, or otherwise transmit in connection with this Site to a public message board, chat area, or other public area of this Site will be made public to users of this Site, including certain metadata related to such activities (such as timestamps). You are solely responsible for any such information you choose to post on or through this Site. All information that is posted to a message board, chat area, or other public areas of this Site may be shared by us with others.
• Subsidiaries and Affiliates. We may share personal information with our subsidiaries and affiliates for the purposes for which you provided the information or as reasonably necessary for our internal administrative and business purposes. We may share personal information and non-personal information with these third parties for the purpose of enabling them to provide these services.
• Service Providers. We work with third parties that provide services on our behalf. Such services may include payment processing, ad placement, website usage analytics, website hosting, marketing, and order fulfillment service providers. We may share personal information and non-personal information with these third parties for the purpose of enabling them to provide these services. We do not bear any responsibility for any actions or policies of such third parties.
• Consent. We may share personal information in accordance with any consent you provide.
• Required by Law. We may disclose personal information or any information collected through this Site if we are required to do so by law or pursuant to legal process, in response to a request from government officials or law enforcement authorities, or as necessary or appropriate in connection with an investigation of illegal activity.
• Certain Transactions. We may disclose or transfer personal information or any information collected through this Site to third parties who acquire all or a portion of our business, whether such acquisition is by way of merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.
• Internet-Based Advertising and Content. We may participate in Interest-based and behavioral advertising. This means that you may see advertising or content on the Site tailored to how you engage, browse or shop, or you may see advertising for us on other websites, applications, and social media based on your behavior across websites, applications, and social media. We may target ads or content based on data we have collected, or data provided by third parties alone or in combination with the data we collect ourselves. If you choose to interact with specific third parties who advertise through the Site, the information you provide to them is subject to the conditions of their specific privacy policies.
  
  In connection with the foregoing activities, third parties, often called 'ad servers' or 'ad networks,' may place and access cookies, web beacons, or other tracking technology on your device to collect information about your use of the Site and your use of third-party sites. The information about your use of the Site may be combined with information about your use of third-party websites to provide targeted advertisements and content that may be of interest to you (this is known as 'behavioral advertising'). The information they collect from the Site may identify you personally, or they may associate it with personal information collected in other ways or received from other third parties. We do not control these third parties or their use of cookies, web beacons, or other tracking technology.
  
  By using the Site you agree to usage tracking and targeted behavioral advertising. If you do not wish to have cookies track your usage for these purposes please see Section II.B of this Privacy Statement refuse all or some browser cookies or do not use the Site.
  
  Some advertisers may provide you with the choice to opt out of having your information used for behavioral advertising. If you would like more information about behavioral advertising, or for information about how to opt-out of behavioral advertising, please visit the Network Advertising Initiative's ('NAI') consumer Web site at http://www.networkadvertising.org/understanding-online-advertising, and in particular, NAI’s Ad Network 'Opt-Out' page athttp://www.networkadvertising.org/choices/. Even if you opt-out of behavioral advertising, we may still collect and use information about your use of the Site to the extent otherwise permitted by this Privacy Statement (such as to analyze Site traffic and usage, conduct website analytics, administer the Site, etc.). In addition, if you opt-out of receiving behavioral advertising from a particular advertiser, the advertiser may still provide advertisements to you, but the ad will not be targeted to you based on your online activities.

Aggregate Information

We may compile de-identified personal information and other information collected through this Site on an aggregate basis. This information may include, without limitation, the number of users who have registered for this Site, demographic information about users of this Site, and individual purchase preferences. Such aggregate information does not identify you individually. We may use aggregate information and share aggregate information with third parties for any of the purposes specified in this Privacy Policy and for any other lawful purpose.

Your Choices

Information You Provide

You can always choose whether or not to provide information on this Site. However, if you choose not to disclose certain information, you may not be able to register as a user of this Site, which may limit your access to certain portions of this Site.

Email Opt-Out

All of our marketing emails include a link for unsubscribing to our emails. Registered users on the Site can also log on to the 'My Account' section to change their email preferences. We will apply your unsubscribe request as quickly as possible. There may be promotional email campaigns in process and you may continue to receive emails from us for a few days. We require up to fourteen days to apply your unsubscribe request. After this time, you will no longer receive marketing emails from MSBLUE. You may still receive emails regarding your transactions; for example, confirming that you have placed an order or that a product you have ordered has been shipped.

 Do Not Track

As described in more detail in Section II.B of this Privacy Policy, you can configure your browser not to accept cookies or to notify you when a cookie is being sent.

Your Rights and Your Personal Data

Unless subject to an exemption under the GDPR, you have the following rights with respect to your personal data:

• The right to request a copy of your personal data which MSBLUEholds about you;
• The right to request that MSBLUEcorrect any personal data if it is found to be inaccurate or out of date;
• The right to request your personal data is erased where it is no longer necessary for MSBLUEto retain such data;
• The right to withdraw your consent to the processing at any time of personal data to which you provided consent for processing;
• The right to request that MSBLUEprovide you with your personal data and where possible, to transmit that data directly to another data controller (known as the right to data portability);
• The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
• The right to object to the processing of personal data (where applicable); and
• The right to lodge a complaint with a data supervisory authority.

Transfer of Data Abroad

MSBLUE will transfer personal data only when there has been a documented adequacy determination, or where MSBLUE has confirmed adequate privacy protections. If MSBLUE transfers personal data to a third party acting as an agent of MSBLUE, we will also require the third party to have adequate privacy protections in place.

MSBLUE may transfer personal data to and on behalf of clients and third parties with whom MSBLUE has an existing service agreement or as part of our legal obligations, each of which shall be subject to MSBLUE policies, and only to the extent necessary for purposes of legitimate interests pursued by the data controller (or by a third party).

Automated Decision Making

Under GDPR, data subjects shall have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.

If the decision: (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject’s explicit consent, MSBLUE shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

If a data subject wishes to exercise the rights concerning automated individual decision-making, he or she may at any time directly contact us.

Further processing

If we wish to use your personal data for a new purpose, not covered by this Privacy Policy, then we will provide you with a new notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions. Where and whenever necessary, we will seek your prior consent to the new processing.

Information Storage and Security

We employ reasonable security precautions to help protect against the loss, misuse, and alteration of personal information provided on or through this Site. These security measures include Secure Socket Layer (SSL) technology data transmission. However, no method of transmitting or storing data is completely secure. As a result, although we strive to protect personal information about you, we cannot guarantee the security of any information you transmit to us through or in connection with this Site. If you have reason to believe that personal information is no longer secure, please notify us immediately by contacting us in accordance with the last section below.

Children

MSBLUE does not knowingly collect personal information from children under the age of thirteen (13). In the event that MSBLUE ever does so, we will strictly comply with the Children's Online Privacy Protection Act (“COPPA”). If you are a parent or guardian and believe MSBLUE has collected such information in a manner not permitted by COPPA, please contact us as set forth in the section entitled “Contact Us” below, and we will remove such data to the extent required by COPPA. In addition, we do not sell the personal information of minors under 16 years old who are California residents.

External Links

This Site may contain links to various websites that we do not control. When you click on one of these links, you will no longer be transacting business through this Site. Third-party websites maintain their own privacy policies, and we do not exercise any control over any of the third-party websites that may be linked to this Site. If you visit a website that is linked to this Site, you should consult that website’s privacy policy before providing any personal information. Please be aware that we are not responsible for the privacy practices of such other websites, and we are not liable for their misuse of personal information about you.

The United States Only

The Site is controlled and operated by us from the United States of America. We may limit the Site’s availability, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion.

 Updating Information

We encourage registered users of this Site to keep their personal information current. You may change the personal information you have provided about yourself at any time by logging into the personal profile you created on this Site. After you enter your username and password, you can edit personal information about yourself. You may also change the personal information you have provided about you by contacting us via support@msblue.com.

Updates to this Privacy Policy

We may change or update this Site or any of our policies and procedures without prior notice. We will post a notice on this Site to advise you of any significant changes to this Privacy Policy and indicate via the Last Updated legend at the bottom of this Privacy Policy when it was most recently updated.

Questions Regarding this Privacy Policy

If you have any questions or comments regarding this Privacy Policy, please contact us via support@msblue.com 

This Privacy Policy was last updated on May 25, 2018.